Lucky Pays Casino Affiliate Program

Join our affiliate programme and partner with Lucky Pays to grow your audience and monetise your traffic. We work with publishers, streamers, affiliates and marketing partners who want a practical, no-nonsense revenue channel for casino and sports betting referrals. We provide straightforward onboarding, clear partnership terms and flexible support to help you convert and retain players.

Programme purpose

Our affiliate programme is built to connect content creators and marketers with a full online casino and sportsbook offering. We focus on sustainable player value and long-term referral performance rather than short-term spikes. Partners earn for sending engaged players who deposit and play, and we aim to make tracking and payments predictable and transparent.

Partnership benefits

Working with Lucky Pays gives you access to a well-branded product aimed at casino and sports bettors. Benefits for partners include flexible promotion options, regular creative updates, and promotional material that fits common conversion funnels. We support partners looking to grow traffic from blogs, streaming channels, social media and paid campaigns.

Commission structure

We offer flexible commission arrangements designed to match different traffic types and campaign goals. Commission is performance-based and calculated from the activity of referred players. Exact terms and payout models are agreed during onboarding so you can choose the structure that suits your channel and audience. Specific rates and minimum payout conditions are provided in your affiliate agreement.

Tracking and reporting transparency

Accurate reporting matters to both sides. Our affiliate area provides clear reporting of clicks, registrations, deposits and revenue events so you can monitor campaign performance. We maintain transparent records and are available to review any tracking queries to ensure referrals are credited properly.

Marketing tools and support

We supply a range of marketing assets to help you convert visitors, including banners, landing pages and deep links that direct users to specific sections of the casino or sportsbook. Creative assets are refreshed regularly to match seasonal campaigns and product updates. Onboarding guidance and practical tips are provided to help you optimise conversion funnels and tracking.

Long-term cooperation

We value steady, ongoing partnerships. Our approach is to grow partner value over time through open communication, occasional exclusive campaigns and regular performance reviews. If you drive quality traffic, we look to reward long-term collaboration with improved terms and bespoke support where appropriate.

Get started

Interested in joining? Email [email protected] with a brief overview of your site or channel and estimated traffic. We will follow up with programme details and the next steps to get your partnership live.